Ashok Gupta

Message from the Chairman
Right Quality at Right Price

This is not just a motto but the very foundation of everything that we strive to do. It is with this principle that we aspire to become the market leader in providing total quality electrical solutions and becoming a household name.

We have completely transformed our processes and systems in order to move with time and demands. To expand our distribution network further in the western and southern regions we have opened another branch in Mumbai, Maharashtra. Our vast product range, timely delivery and uncompromising quality standards has been the primary USP but now we have reinvented our brand with a new promise “Powering…..the Brighter Side of Life.” This has been a conscious effort in establishing communication with the consumers to gain their feedback and building brand image.

Today even in extremely robust market, the growth rate for our industry is 15% which is huge considering the economic volume of our sector. With the Government’s focus on infrastructure, energy and housing for all it is expected to reach 20% in the next five years. We are focused in taking advantage of this and expanding into newer markets. We have already expanded our product portfolio in the past few years to create a “one stop solution” for all electrical needs and will move on to household appliances very soon. We take pride that all our products are “Make in India” and our motive is not just trading these products but setting up manufacturing plants for them.

Our employees are our greatest asset and to attract and retain the best we provide an open encouraging environment to work and take responsibility for their overall growth and happiness. In a world which is switched on 24/7, energy efficiency is the key to a comfortable future. We are currently looking at behaviours and technologies we can adopt and invest in to achieve this and aim towards continuous growth of our workforce, business associates, channel partners and the community at large.

“Work is Worship” This was my father’s mantra that became my core strength in establishing the Ashoka Group. Having a modest beginning as a trading house, I dedicate our success to our loyal and hardworking dealers who have been with us for generations. It has been their unconditional and motivating support that has made this journey exciting and immensely rewarding.
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